Android Developer Story: Culture Alley reaches millions of English learners on Google Play

Android Developer Story: Culture Alley reaches millions of English learners on Google Play

Android AndroidDevStory Apps buildingforbillions CultureAlley developerstory Google Play GooglePlay HelloEnglish NBU

Posted by Lily Sheringham, Google Play team


href="https://play.google.com/store/apps/developer?id=Culture%20Alley&hl=en_GB">Culture
Alley developed the app href="https://play.google.com/store/apps/details?id=com.CultureAlley.japanese.english&hl=en_GB&e=-EnableAppDetailsPageRedesign">Hello
English to help Indians learn English through gamification, supporting over
15 dialects. More than 13 million people now use Hello English in India and
around the world.


Hear Nishant Patni, Founder & CEO and Pranshu Bhandari, Co-Founder, explain how
they optimized the app to address challenges faced by emerging markets. Learn
how they used various Google Play tools to address varying levels of
connectivity and device capabilities, and improve user retention.



href="https://play.google.com/store/books/details/Google_Inc_The_Building_for_Billions_Playbook_for?id=cJEjDAAAQBAJ&e=-EnableAppDetailsPageRedesign">Learn
more best practices about building for billions and href="https://www.youtube.com/watch?v=PfwHq8w9GBc&list=PLWz5rJ2EKKc_ElGrEtiEXc83m1SeYu3-Q&index=11">watch
the ‘10 tips to build an app for billions of users’ video to get more tips.
Also, get the
Playbook for Developers app and stay up-to-date with more features and best
practices that will help you grow a successful business on Google Play.

Android Developer Story: Sendy uses Google Play features to build for the next billion users

Android Developer Story: Sendy uses Google Play features to build for the next billion users

Android Android Developer AndroidDevStory Apps developerstory Google Play MaterialDesign

Posted by Lily Sheringham, Google Play team

href="https://play.google.com/store/apps/details?id=com.sendy.co.ke.sendyy&hl=en&e=-EnableAppDetailsPageRedesign">Sendy
is a door to door on-demand couriering platform founded in Nairobi, Kenya. It
connects customers and logistics providers, providing two unique apps, one for
the driver and one for the customer. Watch CEO & Co-founder, Meshack Alloys, and
Android Developer, Jason Rogena, explain how they use Developer Console
features, such as alpha and beta testing, as well as other tips and best
practices, to build for the next billion users.

href="https://play.google.com/store/books/details/Google_Inc_The_Building_for_Billions_Playbook_for?id=cJEjDAAAQBAJ&e=-EnableAppDetailsPageRedesign">Learn
more about building for billions and get more tips to grow your games
business by href="https://play.google.com/apps/testing/com.google.android.apps.secrets">opting-in
to the Playbook app beta and href="https://play.google.com/store/apps/details?id=com.google.android.apps.secrets&e=-EnableAppDetailsPageRedesign">download
the Playbook app in the Google Play Store.

Android Developer Story: Vietnamese games developer Divmob finds more users with localized pricing on Google Play

Android Developer Story: Vietnamese games developer Divmob finds more users with localized pricing on Google Play

Android developerstory Games GooglePlay monetization

Posted by Lily Sheringham, Google Play team

Based in Ho Chi Minh City in Vietnam, games developer Divmob has grown quickly from an original team of five people to 40 employees since
it was founded three years ago. Divmob now has over 40 million downloads across
its various titles, including the popular game, Epic Heroes War.

Watch Ngo Van Luyen, CEO & Founder at Divmob, and his team explain how
introducing sub-dollar pricing in various markets resulted in a 300% increase
in daily transactions, and increased the number of paying users threefold.

Find out more about local pricing models on Google Play

We recently introduced new features in the Google Play Developer Console to
help you meet local expectations when setting prices, to make purchases more
attractive to your users. The Developer Console will now automatically round
pricing to local conventions in each market, and you can also set up pricing
templates to manage pricing across multiple currencies more efficiently, and
easily make bulk changes to the prices of multiple apps and in-app products in
a single click. Learn more about the improved local pricing tools.