Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Thursday, May 19, 2016

Google Play services 9.0 updates

Google Play services 9.0 updates


Posted by Laurence Moroney, Developer Advocate





It’s been a little while since we made a release of Google Play services, because we’ve been busy integrating Firebase. While Firebase will contain the SDKs you’ve come to know and love for building mobile applications that run cross platform, we’ll also continue to ship Google Play services updates with new SDKs regularly. Firebase was built using Google Play services 9.0, so let’s dig a little deeper into some of the new and cool APIs that are available in this release.




Ads


If you build apps that monetize with ads, we’ve added a lot of updates since 8.4. There's a new Initialization method that publishers can use to kick off the SDK at app start. There's also a new native ads format: Native Ads Express. With Native Ads Express, publishers can define CSS templates for their ad units that define fonts, colors, positioning, and other style information. AdMob combines these with advertiser assets like headlines and calls to action to make a finished ad, which is displayed in a NativeExpressAdView. Moving the work of customizing presentation off the device means there's less mobile code required, plus it's possible to update templates without redeploying the app.




Nearby


We’re continuing to update BLE beacon scanning in Nearby Messages. Any app with ACCESS_FINE_LOCATION will be able to scan for beacons via Nearby without any additional permissions. We recommend developers check to see if the app has the location permission prior to calling GoogleApiClient.connect(). Get started here.



For peer-to-peer Nearby Messages, there’s now an option to show the opt-in dialog upon connection to the GoogleApiClient which significantly reduces boilerplate for obtaining the Nearby permission.




Player Stats API


We’re also continuing to update the Play Games Client SDK with improvements to the Player Stat API and the public launch of the video recording API. The Player Stats API now has Predictive Analytics to help you identify which groups of players are likely to spend or churn, and we are adding new predictions for how much a player is likely to spend within 28 days and the probability that a player is a high spender. This allows you to tailor experiences for these players to try to increase their spend or engagement. Learn more about the Player Stats API.




Video recording API


You will be able to easily add video recording to your app and let users share their videos with their friends and on YouTube in a few simple steps. In the coming months, we are also adding live streaming functionality to allow your fans to broadcast their gameplay experiences in real time on YouTube.



That’s it for this release of Google Play services 9.0 -- we’re continuing to ship new APIs all the time so watch this blog for future announcements.

Tuesday, March 15, 2016

Grow your games business on Google Play: Game parameters management, video recording, streaming ads, and more

Posted by Morgan Dollard, Product Manager of Google Play Games



With mobile gamers across 190 countries, Google Play Games is made up of a vibrant and diverse gaming community. And these players are more engaged than ever. Over the past year, the number of games reaching over 1 million installs grew by 50 percent.



Today, at our annual Developer Day at the Game Developers Conference, we announced new platform and ads tools for developers, of all sizes reach, to reach this global audience and accelerate the growth of their games business. Check out below the full range of features that will help game developers build their apps, grow their user base, and earn more revenue.



Making Google Play Games better for players



In February, we introduced Gamer IDs so that anyone could create a gaming persona. We also simplified the sign-in process for Google Play Games so players could pick up playing their game more quickly. We’re also working on product enhancements to make Play Games a little more social and fun, which will mean more engaged players who’re playing your game for longer. One example is the launch of Gamer friends (coming soon!), where your players can add and interact with their friends from within the Google Play Games app (without needing a Google+ account).



We’re also launching the Indie Corner, a new collection on Google Play, that will highlight amazing games built by indie developers. You can nominate your awesome indie game for inclusion at g.co/indiecornersubmission. We’ll pick the best games to showcase based on the quality of the experience and exemplary use of Google Play game services.



Grow your game with powerful new features from Google Play game services



In January, we added features to Player Analytics, the free reporting tool of Google Play game services, which helps you understand how players are progressing, spending and churning. Today, we previewed some upcoming new tools that would be available in the coming months, including:




  • Game parameters management: With game parameters management, you will be able to update gameplay and game economy parameters without the need for APK changes or resubmitting your app. You’ll be able to optimize virtual goods and currencies from the Developer Console or the Google Play Developer API.




Game parameters management in the Google Play Developer Console




  • Video Recording API: You will be able to easily add video recording to your app and let users share their videos with their friends and on YouTube in a few simple steps. We are also adding live streaming functionality to allow your fans to broadcast their gameplay experiences in real time on YouTube.






  • Predictive Analytics: The Player Stats API now has Predictive Analytics to help you identify which groups of players are likely to spend or churn, and we are adding new predictions for how much a player is likely to spend within 30 days and the probability that a player is a high spender. This allows you to tailor experiences for these players to try to increase their spend or engagement. Learn more about the
    Player Stats API.



“Not showing ads to users that were probable to spend increased number of IAP transactions by 15%.”
– Avetis Zakharyan, CEO Underwater Apps



New ad formats and targeting to find, keep and monetize high-quality gamers



Promoting your game and growing your audience is important, but it’s just as important to reach the right audience for your game, the players who want to open the game again and again. That’s why today we’ve unveiled new features that make it simpler to reach the right audience at scale.





  • Search Trial Run Ads: In the next few weeks, we’ll launch a new way for users to try your game out when they do a search for games on Google through a new ad format, Search Trial Run Ads. After tapping “Try now”, an individual can play your game for up to 10 minutes, and then download the game in full if they choose. These ads will appear to smartphone users on WiFi. Using this format, you can drive qualified users who are likely to stay engaged with your game after install.




SGN’s Search Trial Run Ad for Panda Pop




  • Portrait Video Ads: More than 80% of video ad views in mobile apps on the Google Display Network are from devices held vertically, but often these videos are created for landscape viewing. Over the next few weeks, we’re launching Portrait Video Ads for a full-screen, immersive portrait video experience. Developers have seen significant improvement in both click-through and conversion rates, resulting in lower cost per install and more installs.

  • Active User Targeting for Games: In the coming weeks, we’re rolling out a new type of targeting for Android apps that allows you to show ads to users who have spent more than 30 minutes playing games, or who have played a Google Play Games integrated game, in the last 30 days.



Earn more revenue in your game with AdMob



AdMob helps game developers around the world maximize revenue through in-app advertising. At GDC, we also announced a new way to help you earn more through AdMob Mediation. Rewarded advertising is a popular form of game monetization -- users are given the choice to engage with ads in exchange for an in-app reward. AdMob Mediation will enable you to easily monetize your apps with rewarded video ads from a number of ad providers. Supported networks and platforms include AdColony, AppLovin, Chartboost, Fyber, Upsight and Vungle, with more being added all the time.



You can learn more about this, and all our ads announcements on the Inside AdWords blog.



This is just the start of what we’ve got planned for 2016. We hope you can make use of these tools to improve your game, engage your audience, and grow your business and revenue.






















Tuesday, March 1, 2016

Explore the new Google Play Developer Policy Center

Posted by Atul Kumar, Google Play Policy



More than 1 billion Android users come to Google Play every month to discover their favorite apps and games, enabling developers to reach a vast global audience and build successful businesses on the platform. To maintain a positive experience for both users and developers, the Google Play Developer Program Policies play a central role in helping make Google Play an open, safe and enjoyable ecosystem by educating the community and defining appropriate content and activities in the store.




We constantly listen to our developers and users to maintain fair and defined policies and look for ways to improve how we communicate those policies to help developers avoid accidental pitfalls. As part of that effort, we’ve redesigned our Developer Program Policy Center to communicate our policies with greater transparency and clarity. This redesign includes:



  • Thematic organization of policies, so it is easier for developers to find relevant policies and understand the broad principles behind them

  • Visual examples and detailed guidelines for the most common violations based on developer feedback


  • Expanded information on our policy enforcement to help resolve violations

  • A visual refresh embracing Material Design to help developers more intuitively find the information they are looking for on mobile or desktop





From making it easier to self-correct minor violations in minutes using the app publishing status feature to improving our policy communication, the new policy center is part of our ongoing effort to improve the developer experience. We invite you to explore the new policy center and and share your feedback.

Thursday, January 28, 2016

Android Developer Story: Travel app Wego, increases monthly user retention by 300% with material design

Posted by Lily Sheringham, Google Play team



Headquartered in Singapore, Wego is a popular online travel marketplace for flights and hotels for users in South East Asia and the Middle East. They launched their Android app in early 2014, and today, more than 62 percent of Wego app users are on Android. Wego recently redesigned their app using material design principles to provide their users a more native Android experience for consistency and easier navigation.



Watch Ross Veitch, co-founder and CEO, and the Wego team talk about how they increased monthly user retention by 300 percent and reduced uninstall rates by up to 25 percent with material design.






Learn more about material design, how to use Android Studio, and how to find success on Google Play with the new guide ‘Secrets to App Success on Google Play.’