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Showing posts with label PlayStore. Show all posts
Showing posts with label PlayStore. Show all posts

Wednesday, December 9, 2015

Android Developer Story: SGN game ‘Cookie Jam’ increases user conversions with Store Listing Experiments

Posted by Lily Sheringham, Google Play team



Founded in 2010, SGN is a Los Angeles based mobile game developer with hit titles including Cookie Jam, Panda Pop, Juice Jam and Book of Life: Sugar Smash. They now have more than 200 employees and are one of the fastest growing cross-platform gaming developers.



SGN used Store Listing experiments to test multiple variants across their portfolio of games. For Cookie Jam, they saw an 8 percent increase in conversions simply by changing the background color of their app icon. They also saw increased installs following tests with the Panda Pop app icon and by changing the character in their Book of Life: Sugar Smash app icon.



Watch Josh Yguado, Co-founder and President of SGN, and Matthew Casertano, SVP of Game Operations, talk about how using Store Listing Experiments helped SGN improve their ROI, conversion rates and gamer retention.







Find out more about how to run tests on your Store Listing to increase installs and achieve success with the new guide to ‘Secrets to App Success on Google Play’.





Wednesday, October 21, 2015

Android Developer Story: RogerVoice takes advantage of beta testing to launch its app on Android first

Posted by Lily Sheringham, Google Play team



RogerVoice is an app which enables people who are hearing impaired to make phone calls through voice recognition and text captions. Founded by Olivier Jeannel, who grew up with more than 80 percent hearing loss, the company successfully raised $35,000 through Kickstarter to get off the ground. Today the team publicly released the app on the Android platform first.



The team behind RogerVoice talk about how material design and beta testing helped them create an interface which is accessible and intuitive to navigate for users.







Learn more about how RogerVoice built its app with the help of Google Play features:



  • Material Design: How Material Design helps you create beautiful, engaging apps.

  • Beta testing: Learn more about using beta testing on Google Play for your app.

  • Developer Console: Make the most of the Google Play Developer Console to publish your apps and grow and engage your user base.

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