Posted by Dylan Reid and Elijah Taylor, Software Engineers, Chrome OS
Users love Chromebooks for their speed, security and simplicity. According to IDC1, in Q1 of this year Chromebook shipments overtook Macs in the U.S. That means, thanks to your support, in the U.S. Chrome OS is now the second most popular PC operating system. As we continue to increase our focus on mobility, we want to make sure your apps are easily available on this new form factor, reaching the many Chrome devices while maintaining a great experience.
Today we announced that we’re adding Android apps to Chromebooks, which means users will be able to install the apps they know and love. Later this year you can expand your app’s reach to a new hardware platform and wider audience while maximizing the Google Play ecosystem. With expanded app availability, new use cases and improved workflows can be achieved for all Chromebook users, whether for personal use, for work or for education. As a developer we encourage you to test your app as described here.
Developers can start to optimize their app for the Chromebook form factor in advance of launch later in 2016. Here are some of the benefits:
Android Apps can be shown in 3 different window sizes to allow the best experience
Users can multi-task with multiple Android apps in moveable windows along with a full desktop browser, all within the familiar Chrome OS interface.
Keyboard, mouse, and touch input will seamlessly work together
Users will get Android notifications on their Chromebooks
Android apps benefit from the Wifi or Bluetooth connectivity setup by the user or the administrator
File sharing is seamless between Chrome and Android apps through the Files app
Performance of demanding apps such as games or design apps is excellent
In addition to being a great personal device, one of the reasons Chromebooks are popular in schools and businesses is that you can centrally manage and configure them with 200+ policies. Administrators can manage Android apps on Chromebooks using the same Admin Console. In addition to whitelisting or push installing specific apps to users, admins can selectively enable them for parts of their organization while disabling in others.
Please come to our Google I/O session on May 19th at 4 pm. You will hear directly from our friendly engineers on how to optimize your Android app for Chromebooks. We are making the feature available in early June on Asus Chromebook Flip, Chromebook Pixel (2015) and Acer Chromebook R11 specifically for developers to have sufficient time to test their apps. For the actual launch and thereafter we will keep adding support for the following list of devices. Please see detailed instructions on how to get started with testing your apps.
1 - IDC’s Worldwide Quarterly PC Tracker, May 2016
Posted by Pali Bhat, Senior Director, Product Management
Today, we’re enhancing our APIs, making it easier than ever for the developer community to integrate with Android Pay. With just a few lines of code, you can enable quick and seamless checkout to help increase purchase conversions and ongoing engagement.
Improve conversions within apps
We’ve been working with popular apps such as Airbnb, Yelp Eat24, Kickstarter, TicketMaster, Uber and many others to bring the ease of speedy checkouts to apps. We also want to make the same great in-app experience available to all developers, big or small. So we’re taking a few steps:
Earlier today, we announced Android Instant Apps, which gives users the ability to pay using Android Pay with a single tap, without the friction of getting a user to install the app to complete their transaction.
Example of Android Pay in Android Instant Apps
We’re opening the Android Pay API to all developers selling physical goods and services in markets where Android Pay is available—just sign up at developers.google.com/android-pay/
We’ve teamed up with payment processors globally so developers can integrate Android Pay with their Android apps in just a few hours.
Enhance mobile web payments
Many users continue to make purchases on mobile sites. But buying something from a website on your phone can be clumsy and cumbersome, which results in much lower conversion rates on mobile sites than on desktop sites.
To make painful web checkout forms a thing of the past, we will be launching PaymentRequest, a brand new web API that we are developing together with Chrome and standardizing across browsers through W3C. Android Pay will be part of this API to allow users to pay on mobile websites as they do in-store and in-app.
Example of Android Pay in PaymentRequest
Drive deeper engagement
Thanks for all the great feedback on our Save to Android Pay API since launch. You spoke and we’ve listened: We think you’ll be thrilled with the latest improvements to the Save to Android Pay API. The following enhancements help developers build stronger loyalty and engagement with new and existing customers:
Enable users to add offers, loyalty cards and gift cards in the Android Pay app with the tap of a button. Simply add a deep link to an email, SMS message, push notification or within an app and you’re all set.
Enroll new customers into a loyalty program in a variety of ways with the new simplified sign-up feature. Customers can sign-up either in store via a NFC tap or through a sign-up page linked from an Android Pay transaction notification.
Example sign-up feature for Walgreens Balance Reward® via Save to Android Pay from transaction notification
We believe that mobile payments can make for a better, more secure shopping experience - so we're in this together for the long haul. We’re building a robust Android Pay ecosystem, one that’s open and scalable, to enable developers to drive mobile payments - and their businesses - forward. We're very excited for the road ahead and we hope you are too.
To learn more about Android Pay and share your feedback, visit our developer pages.
Posted by Purnima Kochikar, Director, Google Play Apps & Games
Google Play reaches over 1 billion monthly active users giving developers the world’s largest app distribution platform. Last year, Play users installed apps 65 billion times. To keep that great momentum going, we’re continuing to listen to your feedback and invest in more ways to help you grow your app or game business. Today, we’re sharing new features that benefit developers of all sizes.
Improvements to beta tests and app discovery on Google Play
Beta testing is a crucial tool that many developers use in the Google Play Developer Console to test their apps with real users, gather feedback, and make improvements before launching widely. Open beta tests are helpful to get feedback from a large group of users and allow any user to join a beta test. We're making open beta tests easier to find and participate in: apps that are available only as open betas and aren’t in production yet will soon appear in Play search results, users will be able to opt-in from Play store listings directly, and users will be able to send you private feedback through your Play store listing too.
We'll also be adding a new featured section to the store, called Google Play Early Access, showcasing a hand-picked group of promising open betas that haven’t gone to production yet.
There are more than a million apps available on Google Play and we continue to work on making it easy for people to discover the apps they’ll love. To that end, you’ll start seeing new collections on the store for tasks that might require a combination of apps. For example, when you're buying a house, you’ll see the best apps for finding real estate, keeping notes, getting a mortgage, and travelling in the area in one handy collection. Developers don’t need to take any action to take advantage of this benefit, apps will automatically be chosen. These contextual collections make it easier for users to discover complimentary apps as well as new types of apps.
Users can now opt-in to beta tests from the Play Store
An example of a new collection for apps relating to buying a house
Improve your app with the Play pre-launch report
Your app business relies on having high quality apps. To achieve quality, your apps need to be tested on a range of real devices before you ship them to your users. Play’s new pre-launch report summarizes issues found when testing your app on Firebase Test Lab for Android on a wide range of devices.
The pre-launch report in the Developer Console
Along with diagnostics to help you fix any crashes we detected in your app, your reports will also include screenshots from devices that use different Android versions, languages, and screen resolutions. These can help you find layout issues. We’ve also included early warnings of known security vulnerabilities that may have sneaked into your app -- even via third party libraries you rely on. You can enable the pre-launch report in the Developer Console.
Gain deeper insights from user reviews at a glance and reply to user reviews more easily
Your app reviews offer a wealth of information on what your users like and dislike about your app. We’re expanding on the improvements we made to ratings and reviews earlier this year, to offer you more ways to take advantage of reviews and better engage your audience.
Review benchmarks let you see your app’s rating distribution compared to similar apps in your category for a list of common topics which are relevant for all apps – like design, stability, and speed. You are also able to see how each area impacts your app’s rating. Review topics will let you see your app’s rating distribution for a list of topics which are specific to your app. With this analysis functionality, you can more easily identify what users think of your app and where to focus your improvement efforts.
Review benchmarks in the Developer Console
Developers frequently tell us they find replying to reviews valuable as a channel to directly engage their audience and gather feedback. In fact, we have found that users who update their star rating after a developer has responded to their review increase it by an average of 0.7 stars. For developers who have their own customer support solutions, we’re making replying easier with a new Reply to Reviews API. In the last few months, we’ve tested the API with Zendesk and Conversocial, so you can now start replying to reviews directly from those popular platforms or build your own custom integration.
Developers can now reply to reviews on Google Play from platorms such as Zendesk and Conversocial
Understand more about user acquisition and conversion, and see how you’re doing compared to others
The User Acquisition performance report in the Developer Console gives you a snapshot of how many users visit your store listing, how many install your app, and how many go on to make purchases. We’ve now added the ability to see user acquisition data by country and you’ll soon be able to see user acquisition benchmarks and compare your app’s conversion rates to similar apps on the Play store. With this data, you can find opportunities to focus your marketing efforts and increase your installs with tools like Store Listing Experiments.
User acquisition country data in the Developer Console
Building apps and games for billions of users
Hundreds of millions of users, many of them in emerging markets, are coming online and, for many of them, their first experience is on an Android device.
To help you get your app ready for this opportunity, we’ve created Building for Billions guidelines with a development checklist to help you optimize your app. You can also get more in-depth tips and best practices for expanding to new markets in the accompanying Building for Billions Playbook.
To help you meet local expectations when you set your prices and make purchases more attractive to your users, the Developer Console will now automatically round prices to local conventions in each market. For example, for a US app priced at $1.99, a user in Japan would see ￥200 rather than a non-rounded price from a straight FX conversion. You can also set up pricing templates to change pricing for products in bulk. You can make this change in the Developer Console.
While you're working on getting your app ready for billions of users, we've been enhancing the Google Play experience for them too. With improved compression, we've made app updates more data efficient, and we're focusing on making the Play Store itself faster than ever on all connection types.
We’ve also revamped how we select visible apps in key markets like India and Brazil to better showcase apps that are more relevant locally and apps made by local developers. And we continue to add more payment methods in new countries, including carrier billing and gift cards in India and Indonesia.
Two new apps: Get your app data and important notifications on the go, and stay up to date with best practices
To give you access to your data when you need it, and to keep you informed of crucial business updates with notifications, we’re launching the Play Console app. You can access your app’s data including installs, uninstalls, crashes, ratings, and reviews. You can also receive push notifications for important news like when your app update is live on Google Play. And you can even reply to reviews directly in the app, making it easier and quicker to engage your audience when you want to. Get the Play Console app on Google Play today.
Staying on top of all the features and best practices and strategies you should consider when growing your business can be a challenge. We’ve built another app, the Playbook by Google Play. The Playbook is a tailored list, based on your objectives, of the latest articles and videos from Google experts and across the web to help you grow a successful business on Google Play. Join the Playbook beta today and let us know your feedback.
The Play Console app
Playbook by Google Play
Finally, we will be soon making some updates to the Developer Distribution Agreement (DDA), which includes the ability for family members to share purchased apps on Google Play. Here you can see the updated DDA.
Developers have built amazing Android apps. They use your mobile device to the fullest, including the camera, GPS, and sensors to connect to the real world. They’re beautiful and immersive, with Material Design and smooth animations running at 60 frames per second. They use access to identity and payments to create seamless experiences.
But developers tell us they wish they could bring users into their apps more quickly and easily. With the web, you can click on a link and land on a web page — it takes one click and just a few seconds. It should be easier for users to access a wider range of apps, and for developers to reach more people.
So, we asked ourselves: How do we make it possible for people to access a wider range of apps, seamlessly? How do we help developers reach more people? And how do we do that while giving developers access to the range of capabilities and experiences that Android apps provide?
Today we’re sharing a preview of a new project that we think will change how people experience Android apps. We call it Android Instant Apps, and it evolves Android apps to be able to run instantly, without requiring installation. With Instant Apps, a tap on a URL can open right in an Android app, even if the user doesn’t have that app installed.
As a developer, you won’t need to build a new, separate app. It’s the same Android APIs, the same project, the same source code. You’ll simply update your existing Android app to take advantage of Instant Apps functionality. In fact, it can take less than a day to get up and running for some developers, though the effort involved will vary depending on how your app is structured. You modularize your app, and Google Play downloads only the parts that are needed, on the fly. And when you do upgrade, your app will be available to more than a billion users on Android devices going back to Jelly Bean.
This is a big change, so it's going to take some time. We’ve been working with a small set of partners to help refine the experience, including developers like BuzzFeed, B&H Photo, Medium, Hotel Tonight, Zumper and Disney. We’ll be gradually expanding access for developers and bringing Instant Apps to users later this year.
B&H Photo
(via Google Search)
BuzzFeedVideo
(via a shared link)
Park and Pay (example)
(via NFC)
If you’re interested in learning more about Android Instant Apps, please check out the Android developers website, where you can sign up for updates as they become available. We can’t wait to see what you build when your app is just a tap away.
Roy Glasberg, Global Lead, Launchpad Program & Accelerator
This week Launchpad Accelerator announces its second class, which includes 24 promising startups from around the world. While the number of accelerators is at an all-time high, we take a different approach with Launchpad Accelerator, a program that exclusively works with late-stage tech startups in emerging markets -- Brazil, Indonesia, India and Mexico.
See what it’s like to participate in the Accelerator.
“We provide comprehensive mentorship that delivers results,” says Jacob Greenshpan, one of Launchpad’s lead mentors. “We start by running a ‘patient diagnostic’ to determine each startup’s critical challenges, and then deploy precise mentorship, actionable solutions, and Google resources that enables the app to scale.”
Class 2 kicks off June 13. The startups will descend on Google HQ for an intensive 2 week bootcamp. Under the tutelage of Google product teams and mentors from the global Launchpad network, they will receive intensive, targeted mentoring, equity-free funding, and more benefits during the 6-month program.
What advice do Class 1 alumni give to the new intake? “Come to the accelerator with an open mind. You will be shocked to find how many things are going wrong in your app. Thankfully the mentors will help you implement better solutions,” says Vinicius Heimbeck, Founder of Brazilian mobile game developer UpBeat Games.
UpBeat Games had more than 1,000% increase in daily app installations in Asia during the period of a feature, as well as a 200% overall increase in active users after following a long list of improvements Accelerator mentors suggested. “We made optimizations that led us to be featured in Google Play, which changed everything for us.”
See Upbeat Games at the Accelerator in this video.
“Believe you can build a world class product. The mentors will push you to bet on yourself,” says Amarendra Sahu, Nestaway Co-founder and Class 1 alumni. NestAway just closed a $30M Series C, one of the largest investment rounds in India this year.
“Your biggest enemy is not failure; it is the temptation to be ordinary. But the mentors will push you to build an extraordinary product and scale an extraordinary startup," says eFishery Co-founder and CEO Gibran Chuzaefah Amsi El Farizy, who was announced as one of the top 27 leaders in Indonesia’s startup ecosystem, after participating in the Accelerator program.
We recently updated The Secrets to App Success on Google Play with tools and tips to help app and game developers grow successful businesses on Google Play. However, many great apps are created by agencies and freelancers on behalf of companies. Today, we’re releasing a new playbook to help companies of any size who are considering outsourcing their Android app development.
How do you choose an agency? What are the pitfalls you should avoid? What can you do to make your app successful? These are some of the questions tackled by the new Outsourcing Playbook that you can read on Google Play.
Let us know your feedback
Once you’ve checked out the guide, we’d love to hear your feedback so we can continue to improve our developer resources and support. Let us know what you think.
There is a new addition in the arsenal of instruments used by Android and ChromeOS teams in the battle to measure and minimize touch and audio latency: the WALT Latency Timer.
When you use a mobile device, you expect it to respond instantly to your touch or voice: the more immediate the response, the more you feel directly connected to the device. Over the past few years, we have been trying to measure, understand, and reduce latency in our Chromebook and Android products.
Before we can reduce latency, we must first understand where it comes from. In the case of tapping a touchscreen, the time for a response includes the touch-sensing hardware and driver, the application, and the display and graphics output. For a voice command, there is time spent in sampling input audio, the application, and in audio output. Sometimes we have a mixture of these (for example, a piano app would include touch input and audio output).
Most previous work to study latency has focused on measuring a single round-trip latency number. For example, to measure audio latency, an app would measure time from app to speaker/mic and back to the app using the Dr. Rick O'Rang loopback audio dongle together with an appropriate app such as the Dr Rick O’Rang Loopback app or Superpowered Mobile Audio Latency Test App. Similarly, the TouchBot uses a fast camera to measure the round-trip delay from physical touch until a change on the screen is visible. While valuable, the problem with such a setup is that it’s very difficult to break down the latency into input vs output components.
An important innovation in WALT (a descendant of QuickStep) is that it synchronizes an external hardware clock with the Android device or Chromebook to within a millisecond. This allows it to measure input and output latencies separately as opposed to measuring a round-trip latency.
WALT is simple. The parts cost less than $50 and with some basic hobby electronics skills, you can build it yourself.
We’ve been using WALT within Google for Nexus and Chromebook development. We’re now opening this tool to app developers and anyone who wants to precisely measure real-world latencies. We hope that having readily accessible tools will help the industry as a whole improve and make all our devices more responsive to touch and voice.
Posted by Morgan Dollard, Product Manager of Google Play Games
Next week, we’ll be in San Francisco to host our annual Developer Day at the Game Developers Conference (GDC). Join us to get a first look at our latest efforts to help developers of all sizes build successful mobile games businesses with powerful tools to develop high quality apps, grow a valuable user base, and earn more revenue.
Our Developer Day will take place in room 2020 of the West Hall of Moscone Center on Monday, March 14. Based on your feedback from last year, we're going to keep presentations short and informative with lightning talks around virtual reality, the cloud, ads, and so much more, while dedicating more time to interactive discussions with Google engineers and your peers in the industry.
Here’s a glimpse of the agenda on Monday, March 14:
Opening keynote || 10AM: Be the first to see what’s new and hear about the investments Google is making to help mobile developers grow their game business.
Best practices for success on Google Play || 10:30AM: In this talk, you’ll learn how successful mobile game developers acquire users and bring them back to keep them playing longer.
Lightning talks || 11:15AM: A series of 5-minute talks on innovative technologies to tantalize players, like Project Tango, software to speed and simplify game development, and new ways to predict and prevent user churn.
Interactive roundtables || 2:00PM: After lunch, we’ll break up into interactive roundtables to interact with Google experts and peers on how to build better and more successful games. Ask questions, tell Google product teams what you need, and learn from fellow game developers.
Visit the agenda page to get a full list of our talks and speaker details. Please note that these events are part of the official Game Developer's Conference, so you will need a pass to attend.
Posted by Matteo Vallone, Business Development Manager at Google Play
(As a way to reach more app developers and help them grow successful businesses on Google Play, this post was first published on The Next Web – Ed.)
There is much common ground between freemium apps and games businesses when it comes to achieving success. Users are, however, more used to paying for games than apps, stemming from the history of traditional gaming consoles. Moreover, mobile games are also able to easily offer ‘virtual goods’ across a range of price points to suit every pocket. This means that game developers have had plenty of opportunity to learn about how to improve onboarding, conversion, and ultimately the user Lifetime Value (LTV). So what can app developers learn from game developers? Here are some best practice tips and insights from successful game developers that can be applied to many apps, today.
Drive app success the game developer way:
1. Optimize retention before investing in acquisition
Retention is king, and retention drives conversion. For games developers, retention is the key measure of game quality and whether it appeals to players.
Most game developers will “soft launch” to beta testing communities or test markets. During this phase, the game is tweaked to optimize retention by looking into specific areas, such as tutorial completion, level difficulty and conversion. Developers can then track retention using the Cohorts reports in Google Analytics. Once retention is satisfactory, the developer can go to full launch and start investing in user acquisition.
2. Retain users with step-by-step engagement
The first seven days after install are the most critical for retention: users install several apps to try them, and decide in the first few days which ones they want to keep using. If you can retain for that time span, your app is more likely to become part of the user’s daily routine.
There are some simple ways to progressively build user engagement. It’s important to present a strong story that explains why that app is relevant to the user, while introducing them to key features. Then place features that offer the user value early, so they can be found without much effort.
This is a not a one-size-fit-all. To find the right solution, a developer needs to first make assumptions on what user flows can improve retention and then run A/B tests to validate or correct them. For example, a developer could think that introducing sign-in later in the user flow might improve retention. Also, the developer needs to keep in mind what the key long term engagement metrics are for the individual app (such as photos uploaded or the number of articles read) and measure the impact of the different onboarding flows on those metrics as well.
In general, these principles are good places to start optimizing your onboarding:
Look for ways to let the users experience the app straight away, rather than taking them through a long, complex setup.
Present “activation moments” — such as registering an account, uploading a video, or finding friend — gradually
Start by requiring minimal investment by the user, then ask them for more details as they are needed to use the apps features.
Treat permissions as a service for the user. For example, if you want users to register, show them in advance that, by making their experience more personal, they’ll get more value from the app.
In this example, OkCupid tried different onboarding flows and found the most engaging version increased seven-day retention by over 20 percent.
Finally, ensure the user can understand the value of your app before you start asking them to pay. Game developers are particularly good at letting their users try most or all product features for free in in a set number of days or sessions.
A great tool to help analyze how users are engaging (or not) with the app is through the Flow Report in Google Analytics. Using this report, a developer can see how users navigate through the app and where they leave to identify potential roadblocks.
3. Target the right offers at the right users
Understanding different groups of users in-app purchase behavior is the key to devising strategies to encourage them to spend.
Start by identifying groups of users by how they spend and much they are likely to spend. It may be by age group, the channel that brought the install, or in-app behaviour. Use the Segment builder in Google Analytics to identify and define these groups of users. Then, tailor in-app purchase offers to match the segments spending behavior. For example, for segments where multiple users tend to spend more in one go, but spend infrequently, offer them in-app features bundled together.
4. Offer in-app purchases when users are most likely to spend
Users are also more likely to spend, if the purchasing experience is frictionless, and even more so when they can see how the expenditure will add value. So:
Present purchase opportunities to users when they’re most likely to need or want it — and explain to the user why it’s relevant.
Make purchasing accessible easily from within the app with a minimum number of taps. For example, offer an upgrade button on the footer of relevant screens.
TomTom added a countdown to indicate when the free service runs out (counted in kilometers travelled). The counter includes a button to upgrade offering a one tap in-app purchase.
Like all good game developers, they focus on building good experiences that retain and engage users through constant testing and analytics. First impressions are important, so users need to be able to quickly understand the importance of the app and easily navigate through the onboarding experience. And to start generating revenue, it is important to be thoughtful about how to make in-app purchases actionable.
